Attention, Interest, Search, Action, Share
A new Consumer Behaviour Model
Digital marketing AISAS Framework
Attention, Interest, Search, Action, Share
① Attention:
The first step in any successful digital marketing campaign is capturing the attention of your target audience. With so much noise online, it can be tough to get your message heard. Fortunately, You must first learn and knows how to get your brand in front of the right people and at right time.
② Interest:
Once you have their attention, you need to hold it. That’s where creating engaging content comes in. Create content that’s interesting to your target audience and that encourages them to take action.
③ Search:
Getting your content in front of the right people is only half the battle. You also need to make sure it’s coming up in search results. You must know how to optimize your content for search engines, so you can reach more potential customers.
④ Action:
Once you’ve got their attention and interest, it’s time to get them to take action. Create calls to action that motivate your target audience to buy your product or service.
⑤ Share:
Finally, once you’ve got them interested and motivated to take action, you need to make sure they share your content with their friends. Create social media campaigns that encourage your target audience to share your content with their friends.
Conclusion
1. AISAS is a framework for digital marketing that can help businesses optimize their campaigns.
2. The framework is based on four pillars: audience, intent, strategy, and action.
3. By understanding and optimizing for each of these pillars, businesses can create more effective and efficient digital marketing campaigns.